About Us
Who Are We?
At Musafir, we are more than just a label; We are your trusted companions on a journey of exploration and self-discovery. Musafir, which means “traveler” in Hindi, is a testament to the indomitable spirit of Indian craftsmanship, a tribute to our rich heritage, and a beacon of hope for a brighter, more ethical future.
Redefining Indian Luxury
Indian luxury has long been a concept steeped in tradition, flourishing within the East. Our mission at Musafir is to embark on a journey to redefine this age-old notion of opulence, infusing it with contemporary design and a global perspective. We aim to guide you, the modern traveler, through the intricate tapestry of Indian details and culture, making your journey both meaningful and memorable.
Eco-Conscious Crafting: Made to Order
We understand the importance of eco-conscious practices in today’s world. Every Musafir creation is meticulously crafted on a made-to-order basis. This approach not only minimizes waste but also allows us to focus on delivering quality and precision in every piece. We purchase fabric sufficient for only five orders per style. If that fabric is not fully used by the end of the season, we then carry it on to a future season, achieving a zero-waste strategy. This ensures that your journey is marked by authenticity and responsibility.
Affordable Luxury for All
In a world where luxury often comes with an exorbitant price tag, we’re committed to making a difference. At Musafir, we offer our exquisite creations at prices that remain under $1,000, ensuring that the allure of luxury is accessible to all travelers, regardless of their destination.
Empowering Artisans and Small Businesses
For far too long, skilled artisans in India were taken for granted by many brands. At Musafir, we work closely with a small, ethically-run factory where all workers are treated equally and paid fairly. Our commitment extends to the production of our garment bags, tags, and labels.
A Tale of Packaging with a Purpose
Our packaging isn’t just about aesthetics; It tells a meaningful story. We draw inspiration from the tradition of using pure white muslin fabric to protect cherished possessions in Indian households. Bridging the gap between classes, we create muslin garment bags and drawstring bags that reflect unity among Indian families, making your journey with Musafir a heartfelt experience. Crafted from lightweight muslin, these bags provide the perfect environment for your garments, allowing them to breathe and accompany you on your travels.
You Are Part of The Process
We believe that you, our valued customer, are an integral part of the Musafir journey. That’s why we include a sketch in your clothing tag, hand-illustrated by our head sketch artist. This sketch showcases the designer’s vision and the creative journey from concept to completion, giving you a deeper connection to your purchase and making you an active participant in our travels.
A Touch of Tradition
To provide you with a genuine piece of luxury, our clothing tags are double woven, a technique traditionally used in luxury clothing since the 1830s. This attention to detail ensures that your Musafir creation not only embodies modern elegance but also carries the legacy of timeless craftsmanship, making it the perfect companion for your journey through time and style.
At Musafir, we invite you to join us on this voyage, where luxury meets responsibility, tradition meets innovation, and you, our discerning traveler, are at the heart of it all. We are more than just a brand; We are your fellow travelers, guiding you on a journey through Indian luxury, responsibility, and ethical values. Welcome to Musafir, where every piece tells a story of heritage, craftsmanship, and the promise of a better tomorrow.
Our Founder – Rahul Wadhwani
I’ve always been an extremely imaginative child, and from a young age, I’ve always loved fashion. My journey began at the tender age of 10 when I embarked on a mission to transform the fashion landscape. Dissatisfied with what the market offered, I decided to take matters into my own hands. I started experimenting with fashion by selecting pieces from my mother’s wardrobe and styling her in ways that resonated with my unique vision. This marked the beginning of my deep obsession with fashion, where I constantly envisioned and conceptualized pieces that I wanted to create.
As time went on, I was determined to pursue my dreams, so I enrolled in fashion school and gained valuable experience by freelancing in the industry. It was during this period that I came to a sobering realization: there were significant issues within the fashion world, far from the glamorous facade it often presented.
DETERMINED, I SET OUT TO TRANSLATE MY DISTINCTIVE VISION FOR A CLOTHING BRAND INTO REALITY. I CAREFULLY DISTILLED THE CORE VALUES THAT MATTERED MOST TO ME – FAMILY, HUMANITY, CULTURE, AND TIMELESS STYLE – AND WOVE THEM INTO THE FABRIC OF WHAT I NOW PROUDLY CALL “MUSAFIR.” MY HOPE IS THAT MY DESIGNS LEAD YOU TO BE INSPIRED, CREATIVE, AND MOST OF ALL, FREE.
